Here are five great tips, while mostly concerned with the hotel industry, are relevant to any business that deals with customers. Attitude, disposition, empathy, creating relationships, consistency and follow through are all great reminders for any business.

Customers make buying decisions based on emotion, so creating and nurturing relationships are the key to increased repeat business and customer loyalty. It is vitally important to remember when customers have problems with a product or service, it needs to be addressed in a timely manner, corrected the first time, and then followed up with a call or note to make sure the customer is completely satisfied. That is the start of a long-term relationship that will pay big dividends.

Read: Inside Hospitality: Tips for Excellent Customer Service for your Guests

(All Things CX)

Paul Rutter is a customer loyalty, repeat business and customer service expert, a keynote speaker, corporate trainer and business author. He has had the unique opportunity to live with his customers and co-workers for months at a time traveling the world, and shares his experiences with land based businesses. For more information on More Than Perfect® Service, contact Paul at, follow him on Twitter on @RealPaulRutter or visit him on Facebook/PaulRutterSpeaks.

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