Meet Paul Rutter

Paul Rutter is an Expert in Creating the Experience of a Lifetime.

Recognized by USA Today, ABC, NBC, MarketWatch, and FOX, Paul Rutter is a customer experience expert, speaker, bestselling author, and founder of the More Than Perfect™ service model.  

Over the past three decades, Paul has managed and guided some of the largest and most luxurious cruise ships in the world, where living with his customers, clients, and coworkers is a way of life.  Speaking frequently to leaders around the globe, Paul asks a singular question: 

“Could YOU or YOUR company survive if you had to live and work with your customers, clients, and coworkers?”

His philosophy?  Good is no longer good enough for businesses to succeed.  You cannot compete on price alone; customer service is the marketing of the future.  

Through his keynotes, workshops, and consulting business, Paul travels to stages around the world, sharing his insights and stories to help businesses become unforgettable by creating a More Than Perfect™ experience. 

His time on the high seas has taught him that through approaching customer service with the intent to exceed his customer’s expectations, rather than just meet them, creates higher levels of customer satisfaction, retention, loyalty, and repeat business. Perfect is the starting line, not the end goal.

Paul is the author of bestseller “You Can’t Make This Ship Up”, a hilarious look at the lessons he’s learned at sea and now applies to land-based businesses.  He is also the creator of the strategic guide, “Repeat Business Inc: The Business of Staying in Business”. 

Smooth Sailing Communication has been Paul Rutter’s passion and mission for the last decade. He is now taking his years of customer service expertise in hospitality, his travels on the high seas, and his work with organizations to implement his signature program More Than Perfect® Customer Service.

Paul believes the service a company delivers is what sets the course for long-term success. In the ever-changing world of technology, a customer’s voice can be faster than ever with the rise of the Internet.

Companies today are facing the challenge to stay innovative and keep employee engagement high. Paul implements the Culture of Service, a fresh look at how to challenge and reward your team resulting in maximum performance and engagement.

With Paul’s expert navigation, he will help your team and company chart a course for smooth sailing and a More Than Perfect® customer experience.