After three decades as a global cruise director who lived with his team and clients, speaker, trainer, and author Paul Rutter knows that “perfect” is just a starting point. He knows that with today’s abundance of options for customers, every single experience they have is critical to running a successful business. Paul helps companies around the world set a standard for unmatched customer service.

Imagine the positive impact on your business if all of your co-workers are striving for their best. Imagine you had vendors providing on-time service and, most importantly, you had customers raving about your company. This would be the epitome of success and is the goal of every company.