“The way to develop the best that is in a man (or woman) is by appreciation and encouragement.” ~Charles W. Schwab

Every so often I like to share a few articles I have read and think will add value to my readers. It is always good to get a different perspective on what is happening in the business world, and I encourage you to take advantage of the many publications that offer great advice from experts in their field.

This first article addresses the United Airlines fiasco about the pet that unfortunately passed away on board and why the apology they offered missed the mark. The article offers a better way it could have been handled with one keyword: empathy.

The second article talks about the importance of online reviews and why you should be tracking every mention of your business on the web. If your business does not have at least 4 stars, check out this article to find out how and why you need to raise the score.

The third article shows how small businesses can compete with their larger competitors in terms of customer service, and why you need to as well in order to stay relevant. Size doesn’t matter. Customer service is the new marketing!

And if you’ve hesitated to get on the CRM bandwagon (Customer Relationship Management), here is a great infographic on why it might be time.


Photo courtesy of Bruce Mars on Unsplash

Paul Rutter is a customer loyalty, repeat business and customer service expert, a keynote speaker, corporate trainer and business author. He has had the unique opportunity to live with his customers and co-workers for months at a time traveling the world, and shares his experiences with land based businesses. For more information on More Than Perfect® Service, contact Paul at Paul@PaulRutterSpeaks.com, follow him on Twitter on @RealPaulRutter or visit him on Facebook/PaulRutterSpeaks.

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