“The greatest part of a writer’s time is spent in reading, in order to write; a man will turn over half a library to make one book.” ~Samuel Johnson

It’s always great to read what others are writing about within your industry. Some people like to have verification for what they are saying, while others want to study what other thought-leaders are prescribing.

There are many others who write about the same subjects as I do: Customer Experience, Repeat Business, Customer Loyalty, and Customer Service, and I like to get their perspectives.

And then there are the examples of Customer Service that you just can’t believe until you hear the actual recording.

The first article looks at how to provide a consistent pattern of excellent customer service.

The second article talks about how everything you do in your business is a reflection of your brand, so do it right.

The third article discusses why quality is so important to the customer experience.

And you must listen (listening is the key to extraordinary customer service) to this hilarious call center recording, (it’s so bad, I hope it’s not fake), learn from it, and then go and have a training session with your team.


Paul Rutter is a customer loyalty, repeat business and customer service expert, a keynote speaker, corporate trainer and business author. He has had the unique opportunity to live with his customers and co-workers for months at a time traveling the world, and shares his experiences with land based businesses. For more information on More Than Perfect® Service, contact Paul at Paul@PaulRutterSpeaks.com, follow him on Twitter on @RealPaulRutter or visit him on Facebook/PaulRutterSpeaks.

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