More Than Perfect® Blog

Capture Raving Fans and Share Their Stories

Capture Raving Fans and Share Their Stories

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” ~Ferris Bueller’s Day Off True or False: Every company wants raving fans? Well, “of course”, you may say, every company wants raving fans. Those raving fans...

The Secret to Cultivating Brand Evangelists

The Secret to Cultivating Brand Evangelists

The travel and hospitality industries are stepping up their game in trying to make their customers their best source of advertising. Making your customers raving brand evangelists is leading to increased profits and customer loyalty. According to Ron Kaufman, author...

Cracking the Customer Happiness Code

Cracking the Customer Happiness Code

There are any number of ways to track customer feedback, and there are any number of metrics you should be tracking. As the technology develops, it will become easier to decide which metrics are worth tracking in order to deliver the optimum service or amenities your customers are looking for.