Every business needs a customer service strategic plan.

Service is the primary entity every business sells. The products or other offerings you market are incidental without customers to buy them. All businesses sell solutions to a customer’s problem. However, it is the customer’s experience, from every interaction to the value received from business offerings, that drive loyalty and repeat business.

Customer service is THE business. Just as you want to have a strategic plan for the financial and competitive growth of your business, why wouldn’t you have a strategic plan for servicing the customer?

A customer service strategic plan deeply examines customers’ perceptions and expectations of the company, and guides the business through the process of bringing its customer service activities in line with customers’ needs. Knowing how to create a customer service strategic plan can help you to continually offer a highly competitive customer experience.

The free download below “Launching A Customer Service Strategy for Your Business” offers a starting point for service businesses to create a shared, focused strategy for exceeding customer expectations.

How do you make sure your service business is staying ahead of the competition, building loyal relationships with every interaction, excelling at customer service and making it easy, enjoyable and essential to do business with you?  You create the right culture that supports the objectives, goals and aspirations of the business.

The right culture guides the choices that will need to be made at every touch point and steer you in the direction you want to take by attracting and retaining the right employees, engaging them in your mission and communicating those principles, standards and core values that endear repeat business. A customer service strategic plan is a valuable tool in shaping the right culture, helping you to formalize what your business stands for and how it intends to exceed customer expectations.

A strategic plan is never finished. It is a living, breathing, growing benchmark for the service business and its culture. Customer service strategic planning must be continuously revisited by management in concert with new employees and existing team members.

The starter worksheet included in the free download “Launching A Customer Service Strategy for Your Business” is a tool you can use to bring everyone together to discuss and focus development in five key areas:

  • Mission/Purpose
  • Customer Satisfaction
  • Quality of Service
  • Employee Training
  • Service Culture

Your culture supports all you do as a service business. Your core values, as expressed in your mission/purpose, remain the same. But as the company grows, so should the quality of service provided, employee training and customer satisfaction. A customer service strategic plan makes it easier to guide the company’s growth and customer experience in a desired, consistent and ultimately rewarding direction. It allows you to capitalize on strengths, identify problem areas and continuously innovate for More Than Perfect® customer service.

Keep Your Customers Raving Fans

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Paul Rutter is a customer loyalty, repeat business and customer service expert, a keynote speaker, corporate trainer and business author. He has had the unique opportunity to live with his customers and co-workers for months at a time traveling the world, and shares his experiences with land based businesses. For more information on More Than Perfect® Service, contact Paul at Paul@PaulRutterSpeaks.com, follow him on Twitter on @RealPaulRutter or visit him on Facebook/PaulRutterSpeaks.

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