by Paul Rutter | Customer Service
“The greatest part of a writer’s time is spent in reading, in order to write; a man will turn over half a library to make one book.” ~Samuel Johnson It’s always great to read what others are writing about within your industry. Some people like to have...
by Paul Rutter | Customer Experience
“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” ~Valeria Maltoni Loyalty programs were originally designed to reward those customers who frequent businesses on a...
by Paul Rutter | Customer Service
“Dealing with employee issues can be difficult, but not dealing with them can be worse” ~ Paul Foster With deference to the 1970 Donny Osmond smash hit, “One bad apple can spoil the whole bunch.” (If you have no clue who or what I’m talking about, ask your...
by Paul Rutter | Customer Experience
There are any number of ways to track customer feedback, and there are any number of metrics you should be tracking. As the technology develops, it will become easier to decide which metrics are worth tracking in order to deliver the optimum service or amenities your...
by Paul Rutter | Company Culture, Customer Service
Customer service and customer satisfaction is an attitude and a culture that starts with the owner/ founder/CEO and travels down to every single employee. It is a total team effort that everyone must buy into from day one on the job. For More Than Perfect ® customer...