“An investment in knowledge pays the best interest.” ~ Benjamin Franklin

Education is the key to improvement, no matter how it comes about. We can all learn from books, articles, videos, webinars, classes, etc. The number one way to learn is from people who have done what we are trying to do, who have been there before, made the mistakes, learned from them and can lead the way.

But people need to be open to being educated. It will not happen if their minds are closed, and their attitude is “I know it all, so why should I care?”

Forward thinking companies are continually offering classes and workshops to their employees to expand their horizons and think on a different level. Most of these in-house offerings are free, but if there is a charge, the company will usually foot the bill.

Another way to learn and grow is to attend conferences, where like-minded people get together to learn about new ideas, new technology, and better ways to serve their customers. With that in mind, here is a list of some of the top Customer Experience conferences in 2017. They can run from one day to one week. This list is by no means all-inclusive, but if you see one happening in your area, or being coordinated by an organization you are a member of, you might want to consider attending.


There are many more Customer Experience conferences scheduled around the world. To stay at the forefront of exceeding expectations, and having your customers become raving brand ambassadors, attending one of these conferences might be just what the doctor (or CEO) ordered.

To add to this list, please leave a comment below.

Paul Rutter is a customer loyalty, repeat business and customer service expert, a keynote speaker, corporate trainer and business author. He has had the unique opportunity to live with his customers and co-workers for months at a time traveling the world, and shares his experiences with land based businesses. For more information on More Than Perfect® Service, contact Paul at Paul@PaulRutterSpeaks.com, follow him on Twitter on @RealPaulRutter or visit him on Facebook/PaulRutterSpeaks.

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